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Lisa Koroma

Lisa Koroma is a creative director and graphic designer currently living and working remotely in Colorado. She excels at strengthening brands that serve. Lisa helps mission-driven organizations create designs that engage supporters to act, maximizing their social impact.

She earned a BFA in design from Cornish College of the Arts in Seattle, WA. Lisa has also earned certifications in project management and web development from Northern Virginia Community College. Over the last 20 years, she has perfected the art of listening to her client’s needs and translating their desires into effective designs. 

Lisa is passionate about leveraging her training as a designer and project manager to help alleviate the strain of the many hats our doers wear. When she isn’t directing and designing, Lisa can be found styling her thrift shop finds or doing DIY projects around the house. She is reinvigorated and inspired to create after taking vacations or volunteering with her family.

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June 2019 - Present

Creative Director

Threadom®; Fully Remote 

  • Develop and manage the overall creative direction, brand design, and marketing strategy for a data-driven e-commerce clothing company, as well as create and design graphics for product offerings, social media, email marketing, website graphics, and other visual mediums. 

  • Increased online sales by 20% consistently over a 6-month period through the development and implementation of a digital marketing strategy and optimization based on analyzing user behavior data and key metrics. 

  • Established the brand foundation, including designing brand guidelines to ensure consistency throughout all marketing materials and actively managing all brand assets and storytelling efforts. 

  • Oversee the advertising campaigns, analytics, key metrics, and social media coordination for the company, including developing and updating social 

April 2013 - December 2019

Communications Design Manager

 National Industries for the Blind; Alexandria, VA 

  • Provided oversight and guidance on external and internal communication strategies, integrated marketing, and promotional strategies for the nation’s largest nonprofit employment resource for people who are blind. 

  • Supported the VP of Communications and internal marketing teams in developing the overall marketing strategy for the organization, departmental policies, processes, and procedures, identifying project risks, and ensuring the marketing plan aligns with nonprofit objectives and priorities. 

  • Coordinated and traveled to direct photo shoots in support of the marketing campaigns, quarterly magazine, and photo curation. 

  • Provided in-house design support and creative direction for digital and print production for creative concepts from ideation to finalization, directed the efforts of external designers in accordance with production schedules, and proofed and approved all internal creative content. 

January 2009 - Present

Creative Director

 LK Designs; Fully Remote

  • Own and manage multiple, concurrent projects and design custom templates, including graphics, icons, logos, brand guides, brochures, websites, email marketing, social media posts, video editing, and presentation slides, for nonprofits to save on creative production time and costs. 

  • Coordinate effectively with multiple stakeholders, obtaining approvals, organizing project workflow and key project files, and providing status reports to help foster high levels of satisfaction and timely project delivery. 

  • Proficient in concept development, creative vision, layout design, and content creation to produce effectively integrated marketing graphics. 

  • Share examples and finished versions of work using common Microsoft applications, Adobe Creative Suite applications, Canva, and other design and remote-sharing tools to provide easy access to materials and minimize delays in the established production schedule. 

  • Continuously research design trends and evaluate multi-media marketing strategies to inform recommendations for clients, helping diversify service offerings to ensure that creative needs are effectively met. 

  • Effectively designs social copy and graphics, conducts scheduling, and tracks key performance metrics for all client social profiles. 

  • Audited company website traffic, performed website maintenance, and analyzed user behavior and key metrics to inform a redesign of social media graphics and copy strategy for a digital marketing campaign that resulted in a 31% increase in website traffic. 

get in touch


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  • Spotify
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