Client: Leading Genius
Components: Creative direction, graphic design
Opportunity: Leading Genius is an online educational platform dedicated to providing tailored curricula to underrepresented students. While the platform is still in the development stage, the organization needed naming and a strong brand identity to apply across marketing materials in order to secure funding.
Solution: After completing a thorough research phase, we presented a name, Leading Genius, to represent the organization's purpose, goals, and capabilities. The new identity was applied to business cards in order to aid the founders when networking.