Components: Creative direction, branding, graphic design, social media, website design and management
www.threadom.com | Facebook and Instagram @threadom.style
Opportunity: Threadom is an African Diaspora-inspired lifestyle brand dedicated to inspiring progress and cultural connection through style. They also provide awareness and generosity to little-known African and African-Diaspora charities. With a purpose so grand, they needed branding as equally majestic.
Solution: A comprehensive brand guide was developed to be a living, easily updatable document. The brand's regality is being carried across all marketing touchpoints, starting with business cards. The cards include a dynamic QR code that encourages viewers to connect with all of the brand's social channels.