Client: VCBynum Arts and Education
Components: Digital marketing, creative direction, branding, graphic design, and project management
www.weinspirehumanity.com | Facebook and Instagram @VCBynum_arts
Opportunity: VC Bynum Arts and Education (VCBAE) was in search of professional branding and marketing expertise to facilitate organizational capacity-building efforts. The primary objective of this initiative was to attract and cultivate a dedicated and loyal support base for VCBAE, fostering lasting engagement with the organization.
Solution: A comprehensive digital marketing campaign that included brand development. Market research was conducted to identify VCBAE's ideal target audience, including personas, interests, and behaviors. I identified VCBAE's top 3 competitors' strengths, weaknesses, and opportunities. A strategic growth strategy was implemented across VCBAE's marketing channels. The website was refreshed with magnetic marketing messaging and keywords.
The digital marketing campaign consisted of SEO, social media marketing, content marketing, email marketing, paid advertising, mobile marketing, and analytics. The results were a 15% month-to-month increase in growth on Facebook, a 20% increase in website traffic, and a 9% increase in newsletter subscribers.